{"id":"anthropics-knowledge-work-plugins-marketing-skills-campaign-plan-skill-md","title":"campaign-plan","type":"skill","industry":"marketing","roles":["marketing-manager","content-marketer"],"summary":"Generate a full campaign brief with objectives, audience, messaging, channel strategy, content calendar, and success metrics. Use when planning a product launch, lead-gen push, or awareness campaign, when you need a week-by-week content calendar with dependencies, or when translating a marketing goa","summary_lang":"en","source_url":"https://github.com/anthropics/knowledge-work-plugins/blob/main/marketing/skills/campaign-plan/SKILL.md","raw_url":"https://raw.githubusercontent.com/SiinXu/agent-academy/main/data/originals/anthropics-knowledge-work-plugins-marketing-skills-campaign-plan-skill-md.md","upstream_raw_url":"https://raw.githubusercontent.com/anthropics/knowledge-work-plugins/main/marketing/skills/campaign-plan/SKILL.md","repo":"anthropics/knowledge-work-plugins","author":"anthropics","license":"Apache-2.0","redistributable":true,"content_policy":"mirror-with-attribution","original":{"kind":"full","license":"Apache-2.0","url":"https://github.com/anthropics/knowledge-work-plugins/blob/main/marketing/skills/campaign-plan/SKILL.md"},"install":"npx skills add anthropics/knowledge-work-plugins --skill campaign-plan","security":{"audited":false,"executes_code":false,"needs_credentials":false,"writes_external":false},"metrics":{"repo_stars":29728,"repo_pushed_at":"2026-10-15"},"course_step":"3-learn-rules","status":"active","first_seen":"2026-10-15T10:15:30Z","updated_at":"2026-10-15T10:15:30Z","checked_at":"2026-10-15T10:15:30Z","http_status":{"source":200},"page":"https://academy.incidental.site/r/anthropics-knowledge-work-plugins-marketing-skills-campaign-plan-skill-md/","source":"seed"}