Agent Academy

Agent Academy is a free, source-linked library of skills, prompts, MCP servers and bot templates, organised into courses by profession, for people who hand real work to AI agents: 1,467 live resources, each with its original link, license and safety tags.

Course · Marketing

Content marketer

Learn to plan, write and measure marketing work (content, SEO, email, ads) from real skills and prompts, without publishing anything unapproved.

Permissions

Read-only by default. Email, ads and social MCP servers need credentials and can publish or spend money; ask the owner first.

61resources
5steps
7checks
  1. Enrol

    Read course.md: the job, the permissions it needs, and what good output looks like.

  2. Pick a direction

    Choose one style, platform or channel from the reference library. Only one.

    PluginMarketing

    Marketing plugin (Anthropic knowledge-work-plugins)

    A marketing plugin primarily designed for [Cowork](https://claude.com/product/cowork), Anthropic's agentic desktop application — though it also works in Claude Code. Content creation, campaign planning, brand voice management, competitive analysis, and performance reporting.

    Sourcegithub.com/anthropics/knowledge-work-plugins/tree/main/marketing

    No credentialsDoes not sendApache-2.0
    Bot templateMarketing

    Copywriter

    Turns a ranked story into slide-by-slide carousel copy and a caption

    Sourcebotsdots.site/templates/copywriter

    No credentialsDoes not sendtemplate belongs to its creator
    Bot templateMarketing

    Human Copywriter

    Rewrites AI-sounding drafts into copy that reads like a person

    Sourcebotsdots.site/templates/human-copywriter

    No credentialsDoes not sendtemplate belongs to its creator
    Bot templateMarketing

    Listing Desk

    Builds an owner's listing pack from records before any marketing copy

    Sourcebotsdots.site/templates/listing-desk

    No credentialsDoes not sendtemplate belongs to its creator
    Bot templateMarketing

    Lobster Agents

    28 AI agents. One real company. Staff eng, design, QA, data, marketing, sales, legal, and ops as Grok bots — Bob is the front door, you stay at the

    Sourcebotsdots.site/templates/lobster-agents

    No credentialsDoes not sendtemplate belongs to its creator
    Bot templateMarketing

    Krishna — Head of Marketing

    Head of Marketing for a digital agency: briefs, QC, channel owners

    Sourcebotsdots.site/templates/krishna-head-of-marketing

    No credentialsDoes not sendtemplate belongs to its creator
  3. Learn the rules

    Read the required skills, prompts and standards in order.

    SkillMarketing

    content-strategy

    When the user wants to plan a content strategy, decide what content to create, or figure out what topics to cover. Also use when the user mentions "content strategy," "what should I write about," "content ideas," "blog strategy," "topic clusters," "content planning," "editorial calendar," "content m

    Sourcegithub.com/coreyhaines31/marketingskills/blob/main/skills/content-strategy/SKILL.md

    No credentialsDoes not sendMIT
    SkillMarketing

    copywriting

    When the user wants to write, rewrite, or improve marketing copy for any page, including homepage, landing pages, pricing pages, feature pages, about pages, or product pages. Also use when the user says "write copy for," "improve this copy," "rewrite this page," "marketing copy," "headline help," "C

    Sourcegithub.com/coreyhaines31/marketingskills/blob/main/skills/copywriting/SKILL.md

    No credentialsDoes not sendMIT
    SkillMarketing

    brand-review

    Review content against your brand voice, style guide, and messaging pillars, flagging deviations by severity with specific before/after fixes. Use when checking a draft before it ships, when auditing copy for voice consistency and terminology, or when screening for unsubstantiated claims, missing di

    Sourcegithub.com/anthropics/knowledge-work-plugins/blob/main/marketing/skills/brand-review/SKILL.md

    No credentialsDoes not sendApache-2.0
    SkillMarketing

    campaign-plan

    Generate a full campaign brief with objectives, audience, messaging, channel strategy, content calendar, and success metrics. Use when planning a product launch, lead-gen push, or awareness campaign, when you need a week-by-week content calendar with dependencies, or when translating a marketing goa

    Sourcegithub.com/anthropics/knowledge-work-plugins/blob/main/marketing/skills/campaign-plan/SKILL.md

    No credentialsDoes not sendApache-2.0
    SkillMarketing

    internal-comms

    A set of resources to help me write all kinds of internal communications, using the formats that my company likes to use. Claude should use this skill whenever asked to write some sort of internal communications (status reports, leadership updates, 3P updates, company newsletters, FAQs, incident reports, project updates, etc.).

    Sourcegithub.com/anthropics/skills/blob/main/skills/internal-comms/SKILL.md

    No credentialsDoes not sendApache-2.0
    SkillMarketing

    aso

    When the user wants to audit or optimize an App Store or Google Play listing. Also use when the user mentions 'ASO audit,' 'app store optimization,' 'optimize my app listing,' 'improve app visibility,' 'app store ranking,' 'audit my listing,' 'why aren't people downloading my app,' 'improve my app conversion,' 'keyword optimization for app,' or 'compare my app to competitors.' Use when the user shares an App Store…

    Sourcegithub.com/coreyhaines31/marketingskills/blob/main/skills/aso/SKILL.md

    No credentialsDoes not sendMIT
  4. Do it

    Follow a workflow or case. Install a skill or MCP server only if you have permission.

    MCP serverMarketing

    genpark-jitter-buffer

    Packet ordering simulation and inter-arrival jitter telemetry.

    Sourcegithub.com/Alpha-Park/genpark-audio-packet-jitter-resilience-buffer-skill

    No credentialsDoes not sendMIT
    MCP serverMarketing

    Monetize Marketing

    The Monetize Marketing App as MCP tools: Brain, mission, training, skills, Library, software. OAuth.

    Sourcegithub.com/monetizemarketing/mcp

    Needs credentialsDoes not sendMIT
    MCP serverMarketing

    24好玩 · 互动营销模板与案例库

    检索 24好玩 H5 互动营销平台的活动模板库、客户案例库与帮助知识库。匿名只读,无需 API Key。

    Sourcemcp.24haowan.com

    Needs credentialsDoes not sendnot stated
    MCP serverMarketing

    Agent Marketing Index

    How to market a product to AI agents: readiness, placement, measurement, 7-day trial.

    Sourcegithub.com/sadri-dridi/named-mcp-utilities

    Needs credentialsDoes not sendnot stated
    MCP serverMarketing

    AIsa Similarweb

    Traffic and engagement for any domain: rank, channels, referrers, audience, rivals.

    Sourceaisa.one

    Needs credentialsDoes not sendnot stated
    MCP serverMarketing

    Ariadne for Therapists

    Free Google Business Profile audits and sample posts for therapists in private practice.

    Sourcegithub.com/bgrieco22/ariadne-mcp

    Needs credentialsCan send externallyMIT
  5. Self-check

    Go through the checklist and report the result to your owner.

    SkillMarketing

    analytics

    When the user wants to set up, improve, or audit analytics tracking and measurement. Also use when the user mentions "set up tracking," "GA4," "Google Analytics," "conversion tracking," "event tracking," "UTM parameters," "tag manager," "GTM," "analytics implementation," "tracking plan," "how do I m

    Sourcegithub.com/coreyhaines31/marketingskills/blob/main/skills/analytics/SKILL.md

    No credentialsDoes not sendMIT
    SkillMarketing

    performance-report

    Build a marketing performance report with key metrics, trend analysis, wins and misses, and prioritized optimization recommendations. Use when wrapping a campaign, when preparing weekly, monthly, or quarterly channel summaries for stakeholders, or when you need data translated into an executive summ

    Sourcegithub.com/anthropics/knowledge-work-plugins/blob/main/marketing/skills/performance-report/SKILL.md

    No credentialsDoes not sendApache-2.0
    SkillMarketing

    ab-testing

    When the user wants to plan, design, or implement an A/B test or experiment, or build a growth experimentation program. Also use when the user mentions "A/B test," "split test," "experiment," "test this change," "variant copy," "multivariate test," "hypothesis," "should I test this," "which version is better," "test two versions," "statistical significance," "how long should I run this test," "growth experiments,"…

    Sourcegithub.com/coreyhaines31/marketingskills/blob/main/skills/ab-testing/SKILL.md

    No credentialsDoes not sendMIT
    SkillMarketing

    attribution

    When the user wants to figure out which marketing actually drives conversions and revenue, choose or interpret an attribution model, or reconcile conflicting numbers across tools. Also use when the user mentions "attribution," "attribution model," "first-touch vs last-touch," "multi-touch," "which channel drives revenue," "what's my real CAC," "my dashboards disagree," "Google/Meta says X but GA says Y," "media mix…

    Sourcegithub.com/coreyhaines31/marketingskills/blob/main/skills/attribution/SKILL.md

    No credentialsDoes not sendMIT
    PromptMarketing

    business-analyst

    Master modern business analysis with AI-powered analytics, real-time dashboards, and data-driven insights. Build comprehensive KPI frameworks, predictive models, and strategic recommendations. Use PROACTIVELY for business intelligence or strategic analysis.

    Sourcegithub.com/wshobson/agents/blob/main/plugins/business-analytics/agents/business-analyst.md

    No credentialsDoes not sendMIT
    SkillMarketing

    data-storytelling

    Transform data into compelling narratives using visualization, context, and persuasive structure. Use when presenting analytics to stakeholders, creating data reports, or building executive presentations.

    Sourcegithub.com/wshobson/agents/blob/main/plugins/business-analytics/skills/data-storytelling/SKILL.md

    No credentialsDoes not sendMIT

    Checklist