Agent Academy

Agent Academy is a free, source-linked library of skills, prompts, MCP servers and bot templates, organised into courses by profession, for people who hand real work to AI agents: 1,467 live resources, each with its original link, license and safety tags.

Course · Marketing

Email and lifecycle

Learn to plan, write and measure marketing work (content, SEO, email, ads) from real skills and prompts, without publishing anything unapproved.

Permissions

Read-only by default. Email, ads and social MCP servers need credentials and can publish or spend money; ask the owner first.

43resources
5steps
7checks
  1. Enrol

    Read course.md: the job, the permissions it needs, and what good output looks like.

  2. Pick a direction

    Choose one style, platform or channel from the reference library. Only one.

    Bot templateMarketing

    Webby

    Website admin. Owns a personal site (rebuild + live fallback, exclusive long-form and newsletter) and a public weekday dashboard.

    Sourcebotsdots.site/templates/webby

    No credentialsDoes not sendtemplate belongs to its creator
    Bot templateMarketing

    Contentdrips Bot

    Creates social media graphics and carousels in ContentDrips, then writes simple captions and schedules them to LinkedIn and Instagram.

    Sourcebotsdots.site/templates/contentdrips-bot

    Needs credentialsDoes not sendtemplate belongs to its creator
    Bot templateMarketing

    NewsletterBot

    Turns a newsletter issue link into branded social graphics and carousels after you approve the highlights

    Sourcebotsdots.site/templates/newsletterbot

    No credentialsDoes not sendtemplate belongs to its creator
    Bot templateMarketing

    Newsletter Writer

    Pulls what shipped from launches, wins and your calendar, writes the issue in your voice, and parks it for you to send.

    Sourcebotsdots.site/templates/newsletter-writer

    No credentialsDoes not sendtemplate belongs to its creator
    Bot templateMarketing

    📰 Newsletter Desk ✦ INBOX-WORTHY

    Cited newsletter issue with three subject lines and one clear CTA

    Sourcebotsdots.site/templates/newsletter-desk-inbox-worthy

    No credentialsCan send externallytemplate belongs to its creator
    Bot templateMarketing

    AI Copywriter

    Writes blogs, landing pages, emails, ads, social posts, and campaign briefs in Dan Koe's voice. Every draft goes through Humanizer. Not for video scripts

    Sourcebotsdots.site/templates/ai-copywriter

    No credentialsDoes not sendtemplate belongs to its creator
  3. Learn the rules

    Read the required skills, prompts and standards in order.

    SkillMarketing

    cold-email

    Write and run B2B cold outbound that gets replies, from cold emails and follow-ups to sending setup, LinkedIn, multichannel cadences, and reply handling. Use when the user mentions "cold email," "cold outreach," "outbound," "prospecting email," "SDR emails," "follow-up sequence," "nobody's replying,

    Sourcegithub.com/coreyhaines31/marketingskills/blob/main/skills/cold-email/SKILL.md

    No credentialsDoes not sendMIT
    SkillMarketing

    email-sequence

    Design and draft multi-email sequences with full copy, timing, branching logic, exit conditions, and performance benchmarks. Use when building onboarding, lead nurture, re-engagement, win-back, or product launch flows, when you need a complete drip campaign with A/B test suggestions, or when mapping

    Sourcegithub.com/anthropics/knowledge-work-plugins/blob/main/marketing/skills/email-sequence/SKILL.md

    No credentialsDoes not sendApache-2.0
    SkillMarketing

    emails

    When the user wants to create or optimize an email sequence, drip campaign, automated email flow, or lifecycle email program. Also use when the user mentions "email sequence," "drip campaign," "nurture sequence," "onboarding emails," "welcome sequence," "re-engagement emails," "email automation," "lifecycle emails," "trigger-based emails," "email funnel," "email workflow," "what emails should I send," "welcome…

    Sourcegithub.com/coreyhaines31/marketingskills/blob/main/skills/emails/SKILL.md

    No credentialsDoes not sendMIT
    SkillMarketing

    lead-magnets

    When the user wants to create, plan, or optimize a lead magnet for email capture or lead generation. Also use when the user mentions "lead magnet," "gated content," "content upgrade," "downloadable," "ebook," "cheat sheet," "checklist," "template download," "opt-in," "freebie," "PDF download," "resource library," "content offer," "email capture content," "Notion template," "spreadsheet template," "what should I…

    Sourcegithub.com/coreyhaines31/marketingskills/blob/main/skills/lead-magnets/SKILL.md

    No credentialsDoes not sendMIT
    SkillMarketing

    revops

    When the user wants help with revenue operations, lead lifecycle management, or marketing-to-sales handoff processes. Also use when the user mentions 'RevOps,' 'revenue operations,' 'lead scoring,' 'outbound pipeline stages,' 'lead routing,' 'MQL,' 'SQL,' 'pipeline stages,' 'deal desk,' 'CRM automation,' 'marketing-to-sales handoff,' 'data hygiene,' 'leads aren't getting to sales,' 'pipeline management,' 'lead…

    Sourcegithub.com/coreyhaines31/marketingskills/blob/main/skills/revops/SKILL.md

    No credentialsDoes not sendMIT
    SkillMarketing

    sms

    When the user wants to plan, build, or optimize SMS, MMS, or WhatsApp marketing — including welcome flows, abandoned cart texts, post-purchase, win-back, promotional sends, or transactional/auth SMS. Also use when the user mentions "SMS marketing," "text message campaigns," "SMS sequence," "SMS automation," "abandoned cart text," "post-purchase SMS," "Klaviyo SMS," "Postscript," "Attentive," "Twilio," "A2P 10DLC,"…

    Sourcegithub.com/coreyhaines31/marketingskills/blob/main/skills/sms/SKILL.md

    No credentialsDoes not sendMIT
  4. Do it

    Follow a workflow or case. Install a skill or MCP server only if you have permission.

    CaseMarketing

    ai_email_gtm_outreach_agent

    An end-to-end, multi-agent Streamlit app that automates B2B outreach using GPT-5 and Exa. It discovers relevant companies, finds the right contacts (Founder's Office, GTM/Sales leadership, Partnerships/BD, Product Marketing), researches website + Reddit insights, and drafts tailored emails in your s

    Sourcegithub.com/Shubhamsaboo/awesome-llm-apps/tree/main/advanced_ai_agents/multi_agent_apps/ai_email_gtm_outreach_agent

    No credentialsDoes not sendApache-2.0
    MCP serverMarketing

    Mailchimp MCP server

    Mailchimp campaign management over the Mailchimp Marketing API v3. Draft, test, and send email campaigns, manage audiences and subscribers, and review post-send analytics from any MCP client, with optional local image and template directories for authoring. Runs as a stdio process or a local Streama

    Sourcegithub.com/cyanheads/mailchimp-mcp-server

    Needs credentialsCan send externallyApache-2.0
    MCP serverMarketing

    SendGrid MCP Server

    MCP server for SendGrid's v3 API: email marketing, transactional mail, templates, and analytics.

    Sourcegithub.com/deyikong/sendgrid-mcp

    Needs credentialsCan send externallyISC
    MCP serverMarketing

    beehiiv

    Manage beehiiv newsletters, posts, podcasts, community, subscribers, and analytics.

    Sourcegithub.com/beehiiv/agents

    Needs credentialsCan send externallyMIT
    MCP serverMarketing

    SendGrid Transactional

    SendGrid transactional email: preflight send, templates, and delivery diagnostics.

    Sourcegithub.com/Neschadin/sendgrid-mcp

    Needs credentialsCan send externallyMIT
    MCP serverMarketing

    com.mambabuilt/mcp-link-in-bio-newsletter-checker

    Follow a creator bio link and report the newsletter, what they sell, and the contact emails.

    Sourcegithub.com/mambalabsdev/mcp-link-in-bio-newsletter-checker

    Needs credentialsDoes not sendMIT
  5. Self-check

    Go through the checklist and report the result to your owner.

    SkillMarketing

    analytics

    When the user wants to set up, improve, or audit analytics tracking and measurement. Also use when the user mentions "set up tracking," "GA4," "Google Analytics," "conversion tracking," "event tracking," "UTM parameters," "tag manager," "GTM," "analytics implementation," "tracking plan," "how do I m

    Sourcegithub.com/coreyhaines31/marketingskills/blob/main/skills/analytics/SKILL.md

    No credentialsDoes not sendMIT
    SkillMarketing

    performance-report

    Build a marketing performance report with key metrics, trend analysis, wins and misses, and prioritized optimization recommendations. Use when wrapping a campaign, when preparing weekly, monthly, or quarterly channel summaries for stakeholders, or when you need data translated into an executive summ

    Sourcegithub.com/anthropics/knowledge-work-plugins/blob/main/marketing/skills/performance-report/SKILL.md

    No credentialsDoes not sendApache-2.0
    SkillMarketing

    ab-testing

    When the user wants to plan, design, or implement an A/B test or experiment, or build a growth experimentation program. Also use when the user mentions "A/B test," "split test," "experiment," "test this change," "variant copy," "multivariate test," "hypothesis," "should I test this," "which version is better," "test two versions," "statistical significance," "how long should I run this test," "growth experiments,"…

    Sourcegithub.com/coreyhaines31/marketingskills/blob/main/skills/ab-testing/SKILL.md

    No credentialsDoes not sendMIT
    SkillMarketing

    attribution

    When the user wants to figure out which marketing actually drives conversions and revenue, choose or interpret an attribution model, or reconcile conflicting numbers across tools. Also use when the user mentions "attribution," "attribution model," "first-touch vs last-touch," "multi-touch," "which channel drives revenue," "what's my real CAC," "my dashboards disagree," "Google/Meta says X but GA says Y," "media mix…

    Sourcegithub.com/coreyhaines31/marketingskills/blob/main/skills/attribution/SKILL.md

    No credentialsDoes not sendMIT
    PromptMarketing

    business-analyst

    Master modern business analysis with AI-powered analytics, real-time dashboards, and data-driven insights. Build comprehensive KPI frameworks, predictive models, and strategic recommendations. Use PROACTIVELY for business intelligence or strategic analysis.

    Sourcegithub.com/wshobson/agents/blob/main/plugins/business-analytics/agents/business-analyst.md

    No credentialsDoes not sendMIT
    SkillMarketing

    data-storytelling

    Transform data into compelling narratives using visualization, context, and persuasive structure. Use when presenting analytics to stakeholders, creating data reports, or building executive presentations.

    Sourcegithub.com/wshobson/agents/blob/main/plugins/business-analytics/skills/data-storytelling/SKILL.md

    No credentialsDoes not sendMIT

    Checklist