Agent Academy

Agent Academy is a free, source-linked library of skills, prompts, MCP servers and bot templates, organised into courses by profession, for people who hand real work to AI agents: 1,467 live resources, each with its original link, license and safety tags.

Course · Marketing

Marketing analytics

Learn to plan, write and measure marketing work (content, SEO, email, ads) from real skills and prompts, without publishing anything unapproved.

Permissions

Read-only by default. Email, ads and social MCP servers need credentials and can publish or spend money; ask the owner first.

29resources
5steps
7checks
  1. Enrol

    Read course.md: the job, the permissions it needs, and what good output looks like.

  2. Pick a direction

    Choose one style, platform or channel from the reference library. Only one.

    PluginMarketing

    Marketing plugin (Anthropic knowledge-work-plugins)

    A marketing plugin primarily designed for [Cowork](https://claude.com/product/cowork), Anthropic's agentic desktop application — though it also works in Claude Code. Content creation, campaign planning, brand voice management, competitive analysis, and performance reporting.

    Sourcegithub.com/anthropics/knowledge-work-plugins/tree/main/marketing

    No credentialsDoes not sendApache-2.0
    Bot templateMarketing

    SEO & AEO Desk

    Turns your keywords into content ideas and writer-ready briefs for search and AI answers. Works from a pasted keyword list or your Search Console.

    Sourcebotsdots.site/templates/seo-aeo-desk

    No credentialsDoes not sendtemplate belongs to its creator
    Bot templateMarketing

    Market Researcher

    Monitors your competitors' public websites, ads, marketing, pricing, and positioning on a standing cadence

    Sourcebotsdots.site/templates/market-researcher

    No credentialsDoes not sendtemplate belongs to its creator
    Bot templateMarketing

    Project Manager

    Marketing project manager that coordinates research, positioning, landing pages, ads

    Sourcebotsdots.site/templates/project-manager

    No credentialsDoes not sendtemplate belongs to its creator
  3. Learn the rules

    Read the required skills, prompts and standards in order.

    SkillMarketing

    analytics

    When the user wants to set up, improve, or audit analytics tracking and measurement. Also use when the user mentions "set up tracking," "GA4," "Google Analytics," "conversion tracking," "event tracking," "UTM parameters," "tag manager," "GTM," "analytics implementation," "tracking plan," "how do I m

    Sourcegithub.com/coreyhaines31/marketingskills/blob/main/skills/analytics/SKILL.md

    No credentialsDoes not sendMIT
    SkillMarketing

    performance-report

    Build a marketing performance report with key metrics, trend analysis, wins and misses, and prioritized optimization recommendations. Use when wrapping a campaign, when preparing weekly, monthly, or quarterly channel summaries for stakeholders, or when you need data translated into an executive summ

    Sourcegithub.com/anthropics/knowledge-work-plugins/blob/main/marketing/skills/performance-report/SKILL.md

    No credentialsDoes not sendApache-2.0
    SkillMarketing

    ab-testing

    When the user wants to plan, design, or implement an A/B test or experiment, or build a growth experimentation program. Also use when the user mentions "A/B test," "split test," "experiment," "test this change," "variant copy," "multivariate test," "hypothesis," "should I test this," "which version is better," "test two versions," "statistical significance," "how long should I run this test," "growth experiments,"…

    Sourcegithub.com/coreyhaines31/marketingskills/blob/main/skills/ab-testing/SKILL.md

    No credentialsDoes not sendMIT
    SkillMarketing

    attribution

    When the user wants to figure out which marketing actually drives conversions and revenue, choose or interpret an attribution model, or reconcile conflicting numbers across tools. Also use when the user mentions "attribution," "attribution model," "first-touch vs last-touch," "multi-touch," "which channel drives revenue," "what's my real CAC," "my dashboards disagree," "Google/Meta says X but GA says Y," "media mix…

    Sourcegithub.com/coreyhaines31/marketingskills/blob/main/skills/attribution/SKILL.md

    No credentialsDoes not sendMIT
    PromptMarketing

    business-analyst

    Master modern business analysis with AI-powered analytics, real-time dashboards, and data-driven insights. Build comprehensive KPI frameworks, predictive models, and strategic recommendations. Use PROACTIVELY for business intelligence or strategic analysis.

    Sourcegithub.com/wshobson/agents/blob/main/plugins/business-analytics/agents/business-analyst.md

    No credentialsDoes not sendMIT
    SkillMarketing

    data-storytelling

    Transform data into compelling narratives using visualization, context, and persuasive structure. Use when presenting analytics to stakeholders, creating data reports, or building executive presentations.

    Sourcegithub.com/wshobson/agents/blob/main/plugins/business-analytics/skills/data-storytelling/SKILL.md

    No credentialsDoes not sendMIT
  4. Do it

    Follow a workflow or case. Install a skill or MCP server only if you have permission.

    MCP serverMarketing

    HubSpot auditor MCP (read-only)

    Read-only audit of a HubSpot portal. You get a scored report of what works, what is broken, and what is missing, plus a 30/60/90-day fix plan.

    Sourcegithub.com/M-Pineapple/hubspot-auditor

    Needs credentialsDoes not sendMIT
    MCP serverMarketing

    PostHog MCP Server

    Official PostHog MCP Server for product analytics, feature flags, experiments, and more.

    Sourcegithub.com/PostHog/posthog

    Needs credentialsCan send externallyMIT
    MCP serverMarketing

    io.github.matjmat/eulerian-marketing-platform-mcp

    Provides access to the Eulerian Marketing Platform: analytics, attribution & data activation.

    Sourcegithub.com/EulerianTechnologies/eulerian-marketing-platform-mcp

    Needs credentialsDoes not sendMIT
    MCP serverMarketing

    com.jojapi/similarweb

    Similarweb: Similarweb API allows you to access powerful insights into web analytics and online.

    Sourcejojapi.com/hub/api/similarweb

    Needs credentialsDoes not sendnot stated
    MCP serverMarketing

    io.github.friendlygeorge/posthog-mcp-server

    MCP server for PostHog — product analytics for AI assistants. Query events, persons, insights, da...

    Sourcegithub.com/friendlygeorge/posthog-mcp-server

    No credentialsCan send externallyMIT
  5. Self-check

    Go through the checklist and report the result to your owner.

    SkillMarketing

    analytics

    When the user wants to set up, improve, or audit analytics tracking and measurement. Also use when the user mentions "set up tracking," "GA4," "Google Analytics," "conversion tracking," "event tracking," "UTM parameters," "tag manager," "GTM," "analytics implementation," "tracking plan," "how do I m

    Sourcegithub.com/coreyhaines31/marketingskills/blob/main/skills/analytics/SKILL.md

    No credentialsDoes not sendMIT
    SkillMarketing

    performance-report

    Build a marketing performance report with key metrics, trend analysis, wins and misses, and prioritized optimization recommendations. Use when wrapping a campaign, when preparing weekly, monthly, or quarterly channel summaries for stakeholders, or when you need data translated into an executive summ

    Sourcegithub.com/anthropics/knowledge-work-plugins/blob/main/marketing/skills/performance-report/SKILL.md

    No credentialsDoes not sendApache-2.0
    SkillMarketing

    ab-testing

    When the user wants to plan, design, or implement an A/B test or experiment, or build a growth experimentation program. Also use when the user mentions "A/B test," "split test," "experiment," "test this change," "variant copy," "multivariate test," "hypothesis," "should I test this," "which version is better," "test two versions," "statistical significance," "how long should I run this test," "growth experiments,"…

    Sourcegithub.com/coreyhaines31/marketingskills/blob/main/skills/ab-testing/SKILL.md

    No credentialsDoes not sendMIT
    SkillMarketing

    attribution

    When the user wants to figure out which marketing actually drives conversions and revenue, choose or interpret an attribution model, or reconcile conflicting numbers across tools. Also use when the user mentions "attribution," "attribution model," "first-touch vs last-touch," "multi-touch," "which channel drives revenue," "what's my real CAC," "my dashboards disagree," "Google/Meta says X but GA says Y," "media mix…

    Sourcegithub.com/coreyhaines31/marketingskills/blob/main/skills/attribution/SKILL.md

    No credentialsDoes not sendMIT
    PromptMarketing

    business-analyst

    Master modern business analysis with AI-powered analytics, real-time dashboards, and data-driven insights. Build comprehensive KPI frameworks, predictive models, and strategic recommendations. Use PROACTIVELY for business intelligence or strategic analysis.

    Sourcegithub.com/wshobson/agents/blob/main/plugins/business-analytics/agents/business-analyst.md

    No credentialsDoes not sendMIT
    SkillMarketing

    data-storytelling

    Transform data into compelling narratives using visualization, context, and persuasive structure. Use when presenting analytics to stakeholders, creating data reports, or building executive presentations.

    Sourcegithub.com/wshobson/agents/blob/main/plugins/business-analytics/skills/data-storytelling/SKILL.md

    No credentialsDoes not sendMIT

    Checklist