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Plugin
Original text · EnglishA marketing plugin primarily designed for [Cowork](https://claude.com/product/cowork), Anthropic's agentic desktop application — though it also works in Claude Code. Content creation, campaign planning, brand voice management, competitive analysis, and performance reporting.
https://github.com/anthropics/knowledge-work-plugins/tree/main/marketing
claude plugin marketplace add anthropics/knowledge-work-pluginsRepublished in full under its license, with attribution. The source is authoritative.
A marketing plugin primarily designed for Cowork, Anthropic's agentic desktop application — though it also works in Claude Code. Content creation, campaign planning, brand voice management, competitive analysis, and performance reporting.
claude plugin marketplace add anthropics/knowledge-work-plugins
claude plugin install marketing@knowledge-work-plugins
| Command | Description |
|---|---|
/draft-content | Draft blog posts, social media, email newsletters, landing pages, press releases, and case studies |
/campaign-plan | Generate a full campaign brief with objectives, channels, content calendar, and success metrics |
/brand-review | Review content against your brand voice, style guide, and messaging pillars |
/competitive-brief | Research competitors and generate a positioning and messaging comparison |
/performance-report | Build a marketing performance report with key metrics, trends, and optimization recommendations |
/seo-audit | Run a comprehensive SEO audit — keyword research, on-page analysis, content gaps, technical checks, and competitor comparison |
/email-sequence | Design and draft multi-email sequences for nurture flows, onboarding, drip campaigns, and more |
| Skill | Description |
|---|---|
content-creation | Content type templates, writing best practices by channel, SEO fundamentals, headline formulas, and CTA guidance |
campaign-planning | Campaign frameworks, channel selection, content calendar creation, budget allocation, and success metrics |
brand-voice | Brand voice documentation, voice attributes, tone adaptation, style guide enforcement, and terminology management |
competitive-analysis | Competitive research methodology, messaging comparison, content gap analysis, positioning, and battlecard creation |
performance-analytics | Key metrics by channel, reporting templates, trend analysis, attribution modeling, and optimization frameworks |
> /draft-content
Type: blog post
Topic: How AI is transforming B2B marketing
Audience: Marketing directors at mid-market SaaS companies
Key messages: AI saves time on repetitive tasks, improves personalization, requires human oversight
Tone: Authoritative but approachable
Length: 1200 words
Claude will generate a structured blog post draft with an engaging headline, introduction with a hook, organized sections, SEO-optimized subheadings, and a clear call to action.
> /campaign-plan
Goal: Drive 500 signups for our new product launch
Audience: Technical decision-makers at enterprise companies
Timeline: 6 weeks
Budget range: $20,000-$30,000
Claude will produce a campaign brief covering objectives, audience segmentation, key messages, channel strategy, a week-by-week content calendar, and KPIs to track.
> /brand-review
[paste your draft content]
If your brand style guide is configured in local settings, Claude will check your content against voice, tone, terminology, and messaging pillars. If not configured, Claude will ask about your guidelines or provide a generic review for clarity, consistency, and professionalism.
Configure your brand voice, style guide, and target personas in a local settings file for personalized output. This allows commands like /draft-content and /brand-review to automatically apply your brand standards without prompting each time.
> If you see unfamiliar placeholders or need to check which tools are connected, see [CONNECTORS.md](CONNECTORS.md).
This plugin works with the following MCP servers:
When the user wants to plan a content strategy, decide what content to create, or figure out what topics to cover. Also use when the user mentions "content strategy," "what should I write about," "content ideas," "blog strategy," "topic clusters," "content planning," "editorial calendar," "content m
Sourcegithub.com/coreyhaines31/marketingskills/blob/main/skills/content-strategy/SKILL.md
When the user wants to write, rewrite, or improve marketing copy for any page, including homepage, landing pages, pricing pages, feature pages, about pages, or product pages. Also use when the user says "write copy for," "improve this copy," "rewrite this page," "marketing copy," "headline help," "C
Sourcegithub.com/coreyhaines31/marketingskills/blob/main/skills/copywriting/SKILL.md
Review content against your brand voice, style guide, and messaging pillars, flagging deviations by severity with specific before/after fixes. Use when checking a draft before it ships, when auditing copy for voice consistency and terminology, or when screening for unsubstantiated claims, missing di
Sourcegithub.com/anthropics/knowledge-work-plugins/blob/main/marketing/skills/brand-review/SKILL.md
Generate a full campaign brief with objectives, audience, messaging, channel strategy, content calendar, and success metrics. Use when planning a product launch, lead-gen push, or awareness campaign, when you need a week-by-week content calendar with dependencies, or when translating a marketing goa
Sourcegithub.com/anthropics/knowledge-work-plugins/blob/main/marketing/skills/campaign-plan/SKILL.md
A set of resources to help me write all kinds of internal communications, using the formats that my company likes to use. Claude should use this skill whenever asked to write some sort of internal communications (status reports, leadership updates, 3P updates, company newsletters, FAQs, incident reports, project updates, etc.).
Sourcegithub.com/anthropics/skills/blob/main/skills/internal-comms/SKILL.md
When the user wants to audit or optimize an App Store or Google Play listing. Also use when the user mentions 'ASO audit,' 'app store optimization,' 'optimize my app listing,' 'improve app visibility,' 'app store ranking,' 'audit my listing,' 'why aren't people downloading my app,' 'improve my app conversion,' 'keyword optimization for app,' or 'compare my app to competitors.' Use when the user shares an App Store…
Sourcegithub.com/coreyhaines31/marketingskills/blob/main/skills/aso/SKILL.md