Agent Academy is a free, source-linked library of skills, prompts, MCP servers and bot templates, organised into courses by profession, for people who hand real work to AI agents: 1,467 live resources, each with its original link, license and safety tags.
Skill
data-storytelling
Original text · EnglishTransform data into compelling narratives using visualization, context, and persuasive structure. Use when presenting analytics to stakeholders, creating data reports, or building executive presentations.
Republished in full under its license, with attribution. The source is authoritative.
name: data-storytelling
description: Transform data into compelling narratives using visualization, context, and persuasive structure. Use when presenting analytics to stakeholders, creating data reports, or building executive presentations.
Data Storytelling
Transform raw data into compelling narratives that drive decisions and inspire action.
When to Use This Skill
Presenting analytics to executives
Creating quarterly business reviews
Building investor presentations
Writing data-driven reports
Communicating insights to non-technical audiences
Making recommendations based on data
Core Concepts
1. Story Structure
Setup → Conflict → Resolution
Setup: Context and baseline
Conflict: The problem or opportunity
Resolution: Insights and recommendations
2. Narrative Arc
1. Hook: Grab attention with surprising insight
2. Context: Establish the baseline
3. Rising Action: Build through data points
4. Climax: The key insight
5. Resolution: Recommendations
6. Call to Action: Next steps
3. Three Pillars
Pillar
Purpose
Components
Data
Evidence
Numbers, trends, comparisons
Narrative
Meaning
Context, causation, implications
Visuals
Clarity
Charts, diagrams, highlights
Detailed patterns and worked examples
Detailed pattern documentation lives in references/details.md. Read that file when the navigation tier above is insufficient.
Best Practices
Do's
Start with the "so what" - Lead with insight
Use the rule of three - Three points, three comparisons
Show, don't tell - Let data speak
Make it personal - Connect to audience goals
End with action - Clear next steps
Don'ts
Don't data dump - Curate ruthlessly
Don't bury the insight - Front-load key findings
Don't use jargon - Match audience vocabulary
Don't show methodology first - Context, then method
When the user wants to set up, improve, or audit analytics tracking and measurement. Also use when the user mentions "set up tracking," "GA4," "Google Analytics," "conversion tracking," "event tracking," "UTM parameters," "tag manager," "GTM," "analytics implementation," "tracking plan," "how do I m
Build a marketing performance report with key metrics, trend analysis, wins and misses, and prioritized optimization recommendations. Use when wrapping a campaign, when preparing weekly, monthly, or quarterly channel summaries for stakeholders, or when you need data translated into an executive summ
When the user wants to plan, design, or implement an A/B test or experiment, or build a growth experimentation program. Also use when the user mentions "A/B test," "split test," "experiment," "test this change," "variant copy," "multivariate test," "hypothesis," "should I test this," "which version is better," "test two versions," "statistical significance," "how long should I run this test," "growth experiments,"…
When the user wants to figure out which marketing actually drives conversions and revenue, choose or interpret an attribution model, or reconcile conflicting numbers across tools. Also use when the user mentions "attribution," "attribution model," "first-touch vs last-touch," "multi-touch," "which channel drives revenue," "what's my real CAC," "my dashboards disagree," "Google/Meta says X but GA says Y," "media mix…
Master modern business analysis with AI-powered analytics, real-time dashboards, and data-driven insights. Build comprehensive KPI frameworks, predictive models, and strategic recommendations. Use PROACTIVELY for business intelligence or strategic analysis.