Agent Academy

Agent Academy is a free, source-linked library of skills, prompts, MCP servers and bot templates, organised into courses by profession, for people who hand real work to AI agents: 1,467 live resources, each with its original link, license and safety tags.

Course · Marketing

Product marketing

Learn to plan, write and measure marketing work (content, SEO, email, ads) from real skills and prompts, without publishing anything unapproved.

Permissions

Read-only by default. Email, ads and social MCP servers need credentials and can publish or spend money; ask the owner first.

course.md for agentsSkill pack (.zip)JSON
25resources
5steps
7checks

  1. Enrol

    Read course.md: the job, the permissions it needs, and what good output looks like.

  2. Pick a direction

    Choose one style, platform or channel from the reference library. Only one.

    Bot templateMarketing

    Marketing Bot

    Turns a project description into X launch copy worth tapping

    Sourcebotsdots.site/templates/marketing-bot-famb

    Needs credentialsDoes not sendtemplate belongs to its creator
    Bot templateMarketing

    Marketing Calendar Owner

    Keep regional and global content, launch, and events calendars in sync. Pulls from Notion and keeps webinars and campaigns current without a weekly chase.

    Sourcebotsdots.site/templates/marketing-calendar-owner

    Needs credentialsDoes not sendtemplate belongs to its creator
    PluginMarketing

    Marketing plugin (Anthropic knowledge-work-plugins)

    A marketing plugin primarily designed for [Cowork](https://claude.com/product/cowork), Anthropic's agentic desktop application — though it also works in Claude Code. Content creation, campaign planning, brand voice management, competitive analysis, and performance reporting.

    Sourcegithub.com/anthropics/knowledge-work-plugins/tree/main/marketing

    No credentialsDoes not sendApache-2.0
    Bot templateMarketing

    SEO & AEO Desk

    Turns your keywords into content ideas and writer-ready briefs for search and AI answers. Works from a pasted keyword list or your Search Console.

    Sourcebotsdots.site/templates/seo-aeo-desk

    No credentialsDoes not sendtemplate belongs to its creator

  3. Learn the rules

    Read the required skills, prompts and standards in order.

    SkillMarketing

    launch

    When the user wants to plan a product launch, feature announcement, or release strategy. Also use when the user mentions 'launch,' 'Product Hunt,' 'feature release,' 'announcement,' 'go-to-market,' 'beta launch,' 'early access,' 'waitlist,' 'product update,' 'how do I launch this,' 'site launch,' 'g

    Sourcegithub.com/coreyhaines31/marketingskills/blob/main/skills/launch/SKILL.md

    No credentialsDoes not sendMIT
    SkillMarketing

    competitive-brief

    Research competitors and generate a positioning and messaging comparison with content gaps, opportunities, and threats. Use when building sales battlecards, when finding positioning gaps and messaging angles competitors haven't claimed, or when a competitor makes a move and you need to assess the im

    Sourcegithub.com/anthropics/knowledge-work-plugins/blob/main/marketing/skills/competitive-brief/SKILL.md

    No credentialsDoes not sendApache-2.0
    SkillMarketing

    offers

    When the user wants to design, construct, or improve an offer — the thing they actually sell — including value framing, bonus stacking, guarantee design, scarcity/urgency, naming, and payment structure. Also use when the user mentions 'offer,' 'offer design,' 'build an offer,' 'grand slam offer,' 'irresistible offer,' 'value stack,' 'bonus stack,' 'guarantee,' 'risk reversal,' 'money-back guarantee,' 'scarcity,'…

    Sourcegithub.com/coreyhaines31/marketingskills/blob/main/skills/offers/SKILL.md

    No credentialsDoes not sendMIT
    SkillMarketing

    paywalls

    When the user wants to create or optimize in-app paywalls, upgrade screens, upsell modals, or feature gates. Also use when the user mentions "paywall," "upgrade screen," "upgrade modal," "upsell," "feature gate," "convert free to paid," "freemium conversion," "trial expiration screen," "limit reached screen," "plan upgrade prompt," "in-app pricing," "free users won't upgrade," "trial to paid conversion," or "how do…

    Sourcegithub.com/coreyhaines31/marketingskills/blob/main/skills/paywalls/SKILL.md

    No credentialsDoes not sendMIT
    SkillMarketing

    pricing

    When the user wants help with pricing decisions, packaging, or monetization strategy. Also use when the user mentions 'pricing,' 'pricing tiers,' 'freemium,' 'free trial,' 'packaging,' 'price increase,' 'value metric,' 'Van Westendorp,' 'willingness to pay,' 'monetization,' 'how much should I charge,' 'my pricing is wrong,' 'pricing page,' 'annual vs monthly,' 'per seat pricing,' 'should I offer a free plan,'…

    Sourcegithub.com/coreyhaines31/marketingskills/blob/main/skills/pricing/SKILL.md

    No credentialsDoes not sendMIT
    SkillMarketing

    product-marketing

    When the user wants to create or update their product marketing context document. Also use when the user mentions 'product context,' 'marketing context,' 'set up context,' 'positioning,' 'who is my target audience,' 'describe my product,' 'ICP,' 'ideal customer profile,' or wants to avoid repeating foundational information across marketing tasks. Use this at the start of any new project before using other marketing…

    Sourcegithub.com/coreyhaines31/marketingskills/blob/main/skills/product-marketing/SKILL.md

    No credentialsDoes not sendMIT

  4. Do it

    Follow a workflow or case. Install a skill or MCP server only if you have permission.

    CaseMarketing

    ai_email_gtm_outreach_agent

    An end-to-end, multi-agent Streamlit app that automates B2B outreach using GPT-5 and Exa. It discovers relevant companies, finds the right contacts (Founder's Office, GTM/Sales leadership, Partnerships/BD, Product Marketing), researches website + Reddit insights, and drafts tailored emails in your s

    Sourcegithub.com/Shubhamsaboo/awesome-llm-apps/tree/main/advanced_ai_agents/multi_agent_apps/ai_email_gtm_outreach_agent

    No credentialsDoes not sendApache-2.0
    CaseMarketing

    ai_seo_audit_team

    The **AI SEO Audit Team** is an autonomous, multi-agent workflow built with Google ADK. It takes a webpage URL, crawls the live page, researches real-time SERP competition, and produces a polished, prioritized SEO optimization report. The app uses **Firecrawl via MCP (Model Context Protocol)** for a

    Sourcegithub.com/Shubhamsaboo/awesome-llm-apps/tree/main/advanced_ai_agents/multi_agent_apps/agent_teams/ai_seo_audit_team

    No credentialsDoes not sendApache-2.0
    WorkflowMarketing

    brand-search-optimization

    This recipe is an Agent Development Kit (ADK) multi-agent workflow that helps e-commerce brands optimize product titles for search visibility and recover zero/low-result retail queries using BigQuery and Gemini Computer Use.

    Sourcegithub.com/google/adk-recipes/tree/main/contrib/python/brand-search-optimization

    No credentialsDoes not sendApache-2.0
    MCP serverMarketing

    Mailchimp MCP server

    Mailchimp campaign management over the Mailchimp Marketing API v3. Draft, test, and send email campaigns, manage audiences and subscribers, and review post-send analytics from any MCP client, with optional local image and template directories for authoring. Runs as a stdio process or a local Streama

    Sourcegithub.com/cyanheads/mailchimp-mcp-server

    Needs credentialsCan send externallyApache-2.0

  5. Self-check

    Go through the checklist and report the result to your owner.

    SkillMarketing

    analytics

    When the user wants to set up, improve, or audit analytics tracking and measurement. Also use when the user mentions "set up tracking," "GA4," "Google Analytics," "conversion tracking," "event tracking," "UTM parameters," "tag manager," "GTM," "analytics implementation," "tracking plan," "how do I m

    Sourcegithub.com/coreyhaines31/marketingskills/blob/main/skills/analytics/SKILL.md

    No credentialsDoes not sendMIT
    SkillMarketing

    performance-report

    Build a marketing performance report with key metrics, trend analysis, wins and misses, and prioritized optimization recommendations. Use when wrapping a campaign, when preparing weekly, monthly, or quarterly channel summaries for stakeholders, or when you need data translated into an executive summ

    Sourcegithub.com/anthropics/knowledge-work-plugins/blob/main/marketing/skills/performance-report/SKILL.md

    No credentialsDoes not sendApache-2.0
    SkillMarketing

    ab-testing

    When the user wants to plan, design, or implement an A/B test or experiment, or build a growth experimentation program. Also use when the user mentions "A/B test," "split test," "experiment," "test this change," "variant copy," "multivariate test," "hypothesis," "should I test this," "which version is better," "test two versions," "statistical significance," "how long should I run this test," "growth experiments,"…

    Sourcegithub.com/coreyhaines31/marketingskills/blob/main/skills/ab-testing/SKILL.md

    No credentialsDoes not sendMIT
    SkillMarketing

    attribution

    When the user wants to figure out which marketing actually drives conversions and revenue, choose or interpret an attribution model, or reconcile conflicting numbers across tools. Also use when the user mentions "attribution," "attribution model," "first-touch vs last-touch," "multi-touch," "which channel drives revenue," "what's my real CAC," "my dashboards disagree," "Google/Meta says X but GA says Y," "media mix…

    Sourcegithub.com/coreyhaines31/marketingskills/blob/main/skills/attribution/SKILL.md

    No credentialsDoes not sendMIT
    PromptMarketing

    business-analyst

    Master modern business analysis with AI-powered analytics, real-time dashboards, and data-driven insights. Build comprehensive KPI frameworks, predictive models, and strategic recommendations. Use PROACTIVELY for business intelligence or strategic analysis.

    Sourcegithub.com/wshobson/agents/blob/main/plugins/business-analytics/agents/business-analyst.md

    No credentialsDoes not sendMIT
    SkillMarketing

    data-storytelling

    Transform data into compelling narratives using visualization, context, and persuasive structure. Use when presenting analytics to stakeholders, creating data reports, or building executive presentations.

    Sourcegithub.com/wshobson/agents/blob/main/plugins/business-analytics/skills/data-storytelling/SKILL.md

    No credentialsDoes not sendMIT

    Checklist